About us

Seven thousand years ago, Persian goldsmiths made masterpieces - symbols of wealth and respect. Today, our team of artisans continues in this tradition. They handcraft jewellery in 18K gold, and design each piece with dedication. The richness of Persian culture and women's grace throughout the ages inspires La'al. We preserve and celebrate our heritage through unique designs using precious materials.


The history of Persian jewellery is deep and extraordinary. The Persian empire was one of the first to make jewellery from precious stones and metals. It started as early as 1000 B.C. The world's oldest pearl necklace, which is now housed in the Louvre, was worn by a Persian princess.


The Persians loved their gold and silver. But they also had a passion for gems. Especially rubies, emeralds, sapphires, diamonds, pearls and coral. For royalty, wearing pieces such as gold crowns studded with jewels was a mark of status.


Persian jewellers crafted extravagant pieces that were as delicate as they were valuable. During the centuries, their designs evolved from simple to more intricate. But the artisans' perspective on craftsmanship did not change. As a result, their work has influenced jewellery worldwide.


Women were prominent in ancient Persia. They had civil and maternity rights, received equal wages, and could work part-time. In art, we can see royal women depicted as identical to men with similar clothes, hairstyles, and poses. This shows women enjoyed many of the same rights and privileges.


Persian women loved jewellery and gemstones like diamonds, sapphires and emeralds. Wealthy women wore gold jewellery with engravings of animals, mythological creatures and plants. Mothers often handed down these intricate pieces to daughters for their high value.


We know that precious stones and fine jewellery have magical powers. We're proud to say that our mission is to inspire women with pieces rooted in Iranian heritage. We are creating a community. A community for everyone to share and learn about Persian culture, heritage, and ideas.

  • La'al Ruby and Pavé Diamond Ring - LA'AL
  • Rectangular Diamond Ring, white gold - LA'AL
  • Mahrokh Emerald and Diamond Ring, yellow gold - LA'AL
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Advanced Care Tips

  • Avoid Exposure to Chemicals: Protect your jewellery from exposure to household chemicals, such as bleach and ammonia, which can damage metals and gemstones. Remove your jewellery before swimming in chlorinated water or using cleaning products.

  • Regular Inspections: Regularly inspect your jewellery for any signs of damage or wear. Check clasps, settings, and links to ensure everything is secure. If you notice any issues, bring your jewellery in for professional maintenance.

  • Professional Cleaning and Maintenance: We recommend having your jewellery professionally cleaned and inspected once a year. This helps maintain its beauty and ensures that any minor repairs are addressed promptly.

  • Avoid Extreme Temperatures: Do not expose your jewellery to extreme temperatures. Sudden temperature changes can cause some gemstones to crack or metals to expand and contract, leading to damage.

  • Remove Jewellery During Strenuous Activities: Activities like exercising, lifting heavy objects, or any other strenuous activities can put undue stress on your jewellery, leading to potential damage.

Special Care for Signature Pieces

  • Closure Security: For our signature earrings, ensure they are securely fastened by listening for a distinct click. This guarantees they are properly closed and safe to wear.

  • Annual Maintenance: We recommend an annual check-up for your jewellery pieces. Contact us to schedule a service, and we will handle the rest to keep your jewellery in optimal condition.