Nasim Moradifar creates stunning diamond and coloured stone jewellery for today's woman, crafting Persian-inspired heirlooms for future generations. Her unique designs and dedication to hand craftsmanship reflect her love for blending traditional and modern elements into a beautifully distinct style.
"My ultimate goal is to make fine jewellery more accessible and affordable, creating one-of-a-kind pieces with diamonds and coloured stones, turning everyone’s unique dreams into bespoke masterpieces. I love the idea of designing jewellery to be worn anywhere, from the school run to board meetings, from elegant dinners to joyful celebrations, and every moment in between."
Nasim, the founder of LAAL is an Iranian entrepreneur who grew up immersed in the rich cultural tapestry of Persian heritage. Surrounded by centuries-old art and traditions, she developed a profound appreciation for the intricate beauty of Persian craftsmanship. This deep-rooted heritage inspires every piece she creates.
Nasim's journey led her to London, where she pursued her passion for fine jewellery. After completing her studies and obtaining her GIA certification, she founded LAAL in 2022. Since its inception, LAAL has been dedicated to crafting exquisite pieces that are not just adornments but timeless treasures.
